Interesting challenge for the day. A business I'm looking at has poor SEO and paid search to the extent that it's hard to find them. 

First port of call then - get the search sorted. Job done, everyone's happy.

Not so. The business has a healthy customer base and repeat business/word of mouth is fantastic. So adding more customers is a good thing right? This is where the possible goes deeper. If we add customers without the inventory being available then the product won't be there for the loyal customers and they may switch to another supplier.

Maybe this is a case of creating the ideal customer experience for actual customers and not simply try to pile in loads more new ones.